Pernod Ricard Winemakers
Balancing tradition and new trends
In Spain people have held on to traditional consumption habits, while at the same time adopting new ones too. Lately I’ve noticed a clear trend towards trying different cocktails and refreshments before lunch or dinner; it’s a new experience that’s being shared with friends and family. I have also noticed that there is a growing appreciation of fine wines and spirits. It all contributes to creating convivial moments to enjoy with one’s near and dear.