Juan Arriazu
Design Manager
Pernod Ricard Winemakers

Balancing tradition and new trends

In Spain people have held on to traditional consumption habits, while at the same time adopting new ones too. Lately I’ve noticed a clear trend towards trying different cocktails and refreshments before lunch or dinner; it’s a new experience that’s being shared with friends and family. I have also noticed that there is a growing appreciation of fine wines and spirits. It all contributes to creating convivial moments to enjoy with one’s near and dear.