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Karl Larsson
Business Analysis Manager
The Absolut Company
Sweden

Close friends and a cozy atmosphere, the perfect recipe for a successful night out in Sweden

In Sweden, a night out is much more about the ambiance and the people you’re with than the place itself. Summer or winter, Swedes always prefer to congregate in the outdoor spaces of bars or clubs, where they can talk and enjoy themselves without needing to speak too loudly. They are always ready to discover new places and, while seldom loyal to a particular bar or restaurant, they all love Absolut Vodka, the pride of Sweden!