Guillaume d'Ursel
Trade Marketing Manager
Pernod Ricard Belgium

Ephemeral bars in Belgium

Convivial spaces are changing in Belgium. Although “trendy” bars remain popular, there has been a significant increase in the number of pop-up bars appearing across the country. Often situated off the beaten track, these pop-up bars that last anywhere from 15 days to 2 months are very quickly becoming “the place to be.” With effective and well-planned communication about their opening, success is virtually guaranteed!