Pernod Ricard Argentina
Previa, a true moment of conviviality in Argentina
Argentina is famous for what we call the previa. For the previa friends come together at someone’s home to enjoy a drink together before heading out for the night at a club or a party. It has always been an important part of our culture; and it is even more so now with the high level of inflation in Argentina having a real impact on alcohol consumption in the restaurant industry. Since it’s a less expensive way to spend an evening with friends, the previa might now last several hours, or even the whole night!