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Maria Petropoulou
Junior Demand Planner
Pernod Ricard Hellas
Greece

The rise in popularity of long drinks in Greece

Locals in Athens are increasingly health-conscious. It’s obvious from the growing number of marathons that have been popping up, but also from the increase in consumption of low ABV drinks. Long drinks, especially gin tonics, have become very popular in Greece in recent years. And there is a growing trend to reexplore classic ‘vintage’ cocktails that have made a remarkable comeback in bars across the country.