Our S&R model

To share sustainable growth

Pernod Ricard has always been a pioneer in corporate global responsibility. More than 50 years ago, our founder Paul Ricard created the Institut Océanographique Paul Ricard, just one example of his vision for the Group’s place in the world. Today, our commitment to Sustainability & Responsibility (S&R) remains a cornerstone of the Group, intrinsic to every aspect of our mission as “Créateurs de convivialité.”

Pernod Ricard has dedicated itself to striking a consistent balance between business efficiency, community well-being and environmental protection. As “Créateurs de convivialité,” we believe that the universal human instinct for conviviality flows most naturally and abundantly from a healthy social and physical environment. Sustainability & Responsibility are intrinsic to both our vision and our ambition, non-negotiable “Essentials” for the success of our strategic model. These “Essentials” permeate each Brand’s strategy and by ensuring “Brand Positive Impact” each Brand is able to contribute to a better world.

At Group level, the Sustainability & Responsibility strategy correlates directly with key challenges our stakeholders have defined. The strategy is based on four priorities: empowering our employees, developing our local communities in ways that involve our business partners, promoting responsible consumption and protecting our planet.

Mobilising our 18,900 employees is essential to our strategy’s success. As frontline ambassadors, our employees reaffirm our commitments on a daily basis through a wide range of initiatives. In line with our principle of decentralisation, these initiatives are always rooted in local needs, while at the same time securely tied to the Group’s global priorities.

We take an open and friendly approach with stakeholders, partners and companies that support our activities around the world. It is a source of pride for us to protect and maintain the environmental heritage unique to each of our Brands. Reflecting our consumer expectations for authenticity, transparency and traceability, we endeavour to adopt the most sustainable practices in developing our products.

Looking at the global com­munity, Pernod Ricard firmly supports the United Nations Sustainable Development Goals (SDGs) defined in 2015 to end poverty, protect the planet and ensure peace and prosperity for all.

In 2018, Pernod Ricard’s S&R strategy was again recognised at the highest level by non-­financial rating agencies. The Group was ranked #1 worldwide in the beverage sector in terms of Corporate Social Responsibility (CSR) by Vigeo Eiris in May. According to EcoVadis, Pernod Ricard ranks among the top 3% of global companies with the most advanced CSR commitments.

As a pledge of our on-going commitment to sustainability and responsibility, in 2019 Pernod Ricard will deploy a new sustainability and responsibility platform, with new targets to attain by 2030.

92%
OF OUR EMPLOYEES BELIEVE THAT THEIR COMPANY IS SOCIALLY RESPONSIBLE IN THE COMMUNITY
85%
DECLARE THAT THEY ARE ENCOURAGED TO ACT RESPONSIBLY
83%
ARE WELL AWARE OF PERNOD RICARD’S S&R MODEL AND ITS FOUR AREAS OF ENGAGEMENT
Source: Results of the I Say survey - S&R policy, June 2017, Willis Towers Watson.
Our S&R model
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As frontline ambassadors of our commitments, employees are central to our S&R model. Our credibility derives from their actions. And it is through their efforts that our S&R model, based on the Group’s values – entrepreneurial spirit, mutual trust and strong sense of ethics – will ensure Pernod Ricard’s success.

ACTIONS: For the 8th edition of Responsib’ALL Day1, the Group’s 18,900 employees dedicated the day to helping their local communities. As water and biodiversity are key to our business, all of the projects in 2018 were related to the UN SDG goals #15 (Life on Land) and #6 (Clean Water and Sanitation).

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By associating its business partners and suppliers to its sustainability initiatives, Pernod Ricard has made a long-term commitment to the local communities where the Group does business. The company is committed to fostering a culture of sharing and an ethos of dialogue.

ACTIONS: Kahlúa launched a sustainability initiative to grow coffee more fairly and sustainably in Veracruz (Mexico) with the goal of using 100% sustainable coffee by 2020.

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We promote responsible consumption in three principal ways: by targeting at-risk behaviours and populations (young people, pregnant women), by taking preventive action via educational programmes and direct awareness-raising campaigns for our customers and suppliers, and by having our affiliates engage closely with their local communities to address local issues and concerns.

ACTIONS: More than 590 “Responsible Party” events have been organised over the past eight years, thus raising awareness of more than 370,000 students in 32 countries.

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The Group’s premiumisation strategy hinges on preserving and passing on the unique terroir where each of our Brands is produced. With all Group products deriving from agricultural raw materials, Pernod Ricard has implemented stringent initiatives embodied in each affiliate’s action plan, supported by a comprehensive global environmental roadmap.

ACTIONS: Pernod Ricard has banned non-biodegradable plastic straws and stirrers from its events; In Spain, Pernod Ricard’s Campo Viejo is experimenting with sustainable winegrowing practices in their vineyards in the Rioja region; it is also Spain’s first winery certified as carbon-neutral.

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Discover our 2017-2018 Integrated Annual Report

Excessive drinking is dangerous for the health; alcoholic beverages should be consumed with moderation.

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